About the Team

YMYL product guidance should come from real people with accountable standards. Here is who writes FitBeforeBuy and how we work.

Portrait of Ovi Dogar, Product Researcher and Author at FitBeforeBuy

Lead Author

Ovi Dogar

Product Researcher and Author

Ovi Dogar leads product research and editorial direction for FitBeforeBuy. He brings more than 25 years of online business experience focused on identifying what helps real buyers avoid low-fit purchases and costly regret.

Every published recommendation is shaped by a decision-first approach: who a product fits, who it does not fit, and what outcomes are realistic before anyone spends money.

Our mission

FitBeforeBuy helps people make calmer, better-informed decisions before buying health, fitness, and wellness products online.

  • Identify who a product is actually a good fit for
  • Call out who it is not a good fit for
  • Explain common failure modes and regret triggers
  • Set realistic expectations instead of hype

Editorial standards

Our editorial process prioritizes decision quality over conversions. We publish guidance with explicit trade-offs so readers can choose with clear expectations.

  • Decision-first structure, not sales-first copy
  • Negative fit indicators are included on purpose
  • Transparency about affiliate economics
  • Clear boundaries between guidance and medical advice

How we make money (transparency)

Some links on FitBeforeBuy are affiliate links. If you click through and make a purchase, we may earn a commission at no extra cost to you.

Affiliate revenue helps keep the site free and supports independent research and publishing work.

If a product is wrong for your situation, we want that to be obvious before you buy.

Editorial limitation: FitBeforeBuy provides decision support, not medical advice. If you have health concerns, consult a qualified healthcare professional.